It can be a frustrating task to grow your email list with not just any subscriber but qualified subscribers who can be easily converted into paying clients. 

However, by utilizing the detailed guidelines in this article, you will be better equipped to tremendously increase your email subscription list no matter your niche

Here are 5 practical ways that you can get more qualified email subscribers and.

Use a Simple Sign-Up Form

No matter what size of business you have, you need to make signing up for your email list easy. The simpler you make your opt-in form, the more likely someone will be willing to subscribe. 

For example, by removing the, address, phone number or name field on your form, you’ll grow your list faster. Hence, less steps equals more email signups

Optimize Your Landing Page for Conversion

Did you know that websites with more than 10 landing pages get 55% more leads than those with fewer landing pages? Many businesses build just one landing page and assume it will cover all the basis. That’s far from reality.

Subscribers can end up on your landing pages through different platforms like email links, Facebook post, LinkedIn post or even paid ads. For higher email signups, the landing page must align with the referral platform in both style, colors and content.

Offer a Unique Incentive for Sign Ups

Incentives, sometimes called lead magnet, can help when it comes to increasing the number of new subscribers to your email list. 

Your incentive shouldn’t be something you like, it should be something your subscribers wants to get their hands on immediately. Many times visitors just need that little push to take action and subscribe. 

For higher conversions, post or advertising the incentive on social media to draw further attention to your offer and get more people to sign up.

Enable Social Sharing

If you have an incentive that you think will get a particularly strong reaction from your visitors, you can encourage them to subscribe and share it with their friends and colleagues. 

You will need to make sure that your incentive is irresistible enough for new subscribers not to get turned off and also appealing enough for them to share with loved ones.

Give Users More Control Over the Content

Part of your goal when growing your email list is to ensure that your subscribers don’t hit the spam button on your emails or click the unsubscribe button. 

You certainly don’t want to waste your time and energy acquiring subscribers only to lose them shortly after. 

To combat this issue, you can offer users different level of subscriptions in regards to the kind of content they want to receive from you. 

The idea is to try and keep subscribers on your list, even if they aren’t receiving your entire lineup of your emails.

Use Social Media as a Subscription Tool

If your business is active on social media, you have a tremendous tool at your disposal. Social media platforms like Facebook can get you in front of a broader audience, which will allow you to gain more subscribers completely for free. 

Currently, the best method to collect emails on social media is Facebook groups.

Use a Reliable Auto Responder

Many business owners and marketers alike, spend all of their time acquiring new email subscribers all over the internet, but fail to put in place effective measures to maintain their list with regular and automatic follow ups.

Imagine signing up to an email list that promises to send you a pdf or e-book on a topic you’re interested in and only received an update from them days after. 

Quite a turn off! 

But, this is not because they don’t have what they promised, but because they have no effective automatic email response put in place. 

While there are several email marketing softwares or auto responders out there, the best of them that are very flexible for anyone to set up and effectively delivers expected conversions includes:

  • Constant Contact – Best email marketing and email automation tool for US and Canada
  • Send In Blue – Best email marketing and email automation tool for UK and Europe
  • Get Response – Oldest and best email automaton tool if you’re in any other part of the world.

Final Thoughts

If you want to start generating great results with your email, then you need to put in the time and effort to build a great list. These four strategies are a great way to get more email subscribers.