One of the most invaluable digital assets for your business in this digital era is your email list. However, this can only be considered invaluable if your email list contains quality subscribers that are interested in what you provide and are willing to open your emails or buy from you.

Now you may think email marketing is dead cause you tried a few things and saw no result, but it isn’t.

Email marketing still has one of the highest returns on investment of any marketing strategy, with an average return of $44.25 for every $1 spent.

One easy way to figure out if your efforts are paying off is to pay attention to the open rates of your email campaigns.

According to current data, the average email opening rate in 2020 is just 17.80%, which is a big slump from 32% less than 2 years ago.

Fortunately, with an effective email marketing strategy and smart execution, you can engage your email subscribers and keep your email marketing open rates higher.

Below are some of the best ways that you can implement to improve the open rate for your email marketing campaigns.

Create a Catchy Subject Line

The first thing that subscribers see from any email is the subject line. Sending emails with irresistible subject lines dramatically increases email open rate.

If you are sending emails to your subscribers without testing and optimizing the subject lines, you are leaving money on the table.

A/B testing isn’t just for your landing pages and websites; it is also an essential part of your email marketing like your subject line.

The aim is to create email subject lines with phrases that resonates most with your audience.

Craft a More Compelling Offer

The most effective way to engage your subscribers and get them to open your emails each time you send them, is to make a clear and appealing offer that resonates with their needs or problems.

While you can create a catchy subject line to get them to open your email, if you don’t have an offer that back up the subject line, you’re wasting your time and money.

You need to focus on giving your target audience what they really want if you want to increase your email open rate.

Write Quality Content

If your customers come to expect your business to send engaging, entertaining, and informative emails, you’ll see a substantial increase in your open rates.

However, if you are sending information that they can easily find elsewhere, or you send them nothing but promotional offers, your messages will end up in the trash bin.

One of the best ways to keep your open rates high is by sending high-quality emails that does not always revolve around sales.

Send at the Right Time

In marketing, timing is everything. This is especially true when it comes to email marketing. You want to make sure that you are sending emails at the best times based on the audience, message, and intent.

You can do some testing to find this out, or you can do your research on the industry and audience time zones to determine the typical results.

Avoid Spam Filters

The filters on email servers are becoming more and more sophisticated, and if your emails end up in subscribers spam folders, you’ll see your open rate plummet.

If you want to stay out of spam folders, then you need to avoid sending emails that looks like spam and make sure you are using the right email marketing software.

Also limit the number of links in your message and make sure to reduce images or decorations so it doesn’t read like a brochure.

Use a Reliable Auto Responder

Last but not least, use a reliable and verified email marketing software to create and send your emails if you want to increase open rate and reduce the possibility of ending up in the spam folder.

While there are several email marketing tools or auto responders out there, the best of them that are most flexible for anyone to set up and effectively delivers expected results are:

  • Constant Contact – Best email marketing and email automation tool for US and Canada
  • Send In Blue – Best email marketing and email automation tool for UK and Europe
  • Get Response – Oldest and best email automaton tool if you’re in any other part of the world.

Final Thoughts

If you want to run an email marketing campaign that is successful, then you need to work on increasing your open rates. Carefully follow these steps and you should see some good results.