Welcome to the second part of Top Digital Marketing Trends in 2021. If you haven’t read the first part, you can do so by clicking here.
It is said that every challenge comes with an equal amount of opportunity. The same can be held true about the pandemic and its impact on businesses. Yes it brought many challenges with it, but it also brought enormous opportunities for businesses to scale their operations exponentially. Such opportunities include the massive global adoption of the internet and the ability to move several business operations online at lower cost and higher returns.
In this second part of top digital marketing trends in 2021, we’re going to explore the hottest opportunities presented by Covid19 that helped several businesses attain all time highest revenues in 2020 and how they can be utilized to produce even more results in 2021
Top Digital Marketing Trends Of 2021
AR and VR
Augmented Reality and Virtual Reality technologies have transformed how businesses communicate with customers. Expect life-like interactions on sales websites. For instance, some ecommerce stores are creating AR experiences where customers can test how a product will fit or match their living space or accessories before buying it.
Not just in ecommerce but also in real estate, companies are transforming how clients view and interact with a property online through the integration of 3D Tour technologies that gives customers a real life feeling of touring a house. Take a look here.
AR and VR does not have a direct impact on SEO, but it does play significant roles in conversion optimization. Also, they empower brands to connect with customers on a more personalized level, leaving room for more sales and high user satisfaction.
- They offer more immersive shopping experience.
- They help customers make clear buying decisions.
- They offer more personalized customer experience.
- Increases brand loyalty and user engagement.
Currently, 20% of all searches on Google are voice queries. Accelerated by the Covid19 and subsequent events, voice search gained more momentum in 2020 and is expected to rise higher in 2021.
There is rising demand for voice assistants like Siri and Alexa as people discover the convenience of voice search, thus, we have to be ready to take advantage of this new source of traffic by optimizing our web content for voice.
Voice search queries often generate different results than text queries, that is why optimizing your content with “long tail keywords” that people may search for using Siri or Alexa should be on your 2021 onpage SEO to-do list.
Since voice search is a fairly new trend, executing this on your site may be quite tricky, thus your best option is to work with an experienced SEO company.
- Only one result is shown to users, thus being that one result will make a great impact on your business.
- It will significantly increase your visibility
- It will help you rank higher for text-based queries as well
- It is the future of search engine algorithms
Just when we’re adapting to voice search, here comes visual search. I first noticed this back in mid 2019, when I mistakenly double tapped on an image in my phone (Huawei P30) a little longer than usual. The image was automatically scanned and I was blown away by what happened next.
After scanning the image it automatically redirected me to an app where I was presented with multiple websites with the similar products and different prices for me to choose from.
At the time, this was so cool and I used it again and again, fast forward today, it has become a digital marketing trend that we need to optimize our website or product images for.
So how can your website utilize visual search? You can start by adding high resolution images with alt tags of the keywords you want to rank for. Also, integrating an image search into your website inventory can make a measurable impact.
- Boosted organic search engine ranking.
- Increased visibility for your products or services
- More website traffic and
- Potentially more sales or conversions without spending extra money
We have already talked about the value of integrating videos in your marketing strategy in part 1, now let’s combine that with the power of YouTube Ads.
YouTube has established itself as the biggest online video sharing platform in the world, but much more than that, it is also the second biggest search engine in the world, right after Google, it’s parent company. Hence, we won’t be wrong to harness it’s massive audience just as much as we want to appear on the first page of Google Search.
Whether you’re a startup, medium business or large enterprise, you can choose from a selection of ad types: TrueView ads, non-skippable instream ads, bumper instream ads, sponsored card ads, overlay ads, and display ads to boost more brand awareness, traffic or sales at lower cost.
- It is fairly overlooked, so you may have more visibility for your ad
- Less competition equates lower cost per click (CPC) for your campaigns
- The conversion rate is much higher than a typical search ad
- It will give you a stronger edge over your competitors.
Automated Google Ads
I once had a client who told me that he watched a YouTube video and saw how simple it was to run Google Ads and found it unnecessary to pay more than he had calculated for himself. That is why most of us failed in Google Ads. Without the meticulous input and constant optimizations that goes into Google Ads from experts, it was impossible to generate good ROI with it.
Luckily, Google Automated and Smart Bidding tools can help newbies drive better results and also save more time for experts. Enter automated bidding to allow Google to use machine learning to swiftly analyze large data and optimize your campaigns in real time.
Even though you’re just copying and pasting from a YouTube guide, you’re sure to see results with this digital marketing trend.
- Achieve campaign goals effectively
- Unlock more growth and greater efficiency
- Save more time for yourself.
- Works perfectly for all types of ads, including display and shopping ads
Online Reviews & Ratings
Online reviews can make or break your business’s ability to attract new customers or clients. While any company can overrate their products or services, consumers who provide real, unbiased reviews are the ones with the determining power, especially in 2021 and beyond.
Having many positive reviews from verified sources can make your business stand out from the competition and build trust in your market.
The most powerful and valuable sources of review for a business in 2021 is Google My Business reviews and Trust Pilot reviews. Both of these platforms are free for you to list your business on, verify it and start receiving reviews from your customers.
- Additional trust and social proof for your business.
- Additional visibility for your business.
- Effectively increases sales or conversions.
- It is completely free.
Directories & Local SEO
If you own a business with a physical location, the best foundation you can build for your online visibility is to ensure your business is listed on Google My Business and on every authoritative local directory that addresses your market.
That’s because for B2C businesses that draw customers primarily on a local level (example: car rental or dentist), the Google My Business listing provides valuable information about your opening hours, address and reviews from other customers. It also lets customers learn vital information about your business within Google Search results before they visit your website.
For example, queries related to “near me” (ie: coffee shop near me) exponentially increased in 2020 and are expected to keep up the pace in 2021. The search results for this sort of query is mainly from verified Google My Business Listings.
So to take advantage of this trend, make sure that you list your business in Google My Business and other local directories in order to show your website in local search results.
- Higher search engine rankings for your target keywords
- Allows customers learn more about your business from other sources.
- Builds strong credibility for your brand.
- Increase in store visits and purchase for free.
Though, we are not certain whether the pandemic and the nauseous lockdowns will persist in 2021 as it did in 2020, we are very certain that businesses will go on and they’ll thrive by utilizing these digital marketing trends to the best of their abilities.