Top Strategies to Gain More Leads with Twitter

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When it comes to your business and Twitter, it can be difficult to justify your time on the social media platform when you don’t see any significant results. However, before you throw in the towel just yet, Twitter is one of the best social media platforms for generating business leads, so you might want to give it just one more try. 

Here are four strategies that you can start using today to help you gain more leads on Twitter.

Create a Committed Twitter Landing Page

It is imperative that you create a new page on your website that is exclusively for visitors from Twitter, rather than just using the link to your homepage. Using a specific landing page is much more effective than merely directing people to your general website after you spent the time to narrow their focus to a particular special or offer.

Join Twitter Conversations

Getting actively engaged in a Twitter conversation can help you tap into industry-specific communities and attract the attention of your target audience. Take the time to research the most relevant industry or event hashtags that are relevant to your niche and join in on the discussions by providing users with valuable advice. 

While it’s alright to sneak in a marketing message from time to time, make sure you don’t overdo it and spoil the conversation with too much self-promotion because this can cause you to lose the trust of your followers.

Use Educational Content to Generate Traffic

Getting actively engaged in a Twitter conversation can help you tap into industry-specific communities and attract the attention of your target audience. Take the time to research the most relevant industry or event hashtags that are relevant to your niche and join in on the discussions by providing users with valuable advice. 

While it’s alright to sneak in a marketing message from time to time, make sure you don’t overdo it and spoil the conversation with too much self-promotion because this can cause you to lose the trust of your followers.

Reduce the Number of People You Follow

When it comes to Twitter, many people are of the mind that you should follow the people that follow you. However, when it comes to generating leads on Twitter, you need to make sure that you have a network of people who are genuinely interested in what you’re tweeting about rather than people who follow but don’t engage.